4 Challenges to Consider When Choosing a Content Management System

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Marketing your small business strategically is essential. Using a strategic approach could raise your leads, conversions as well as revenue. Building a system implies you are developing a strategy that functions every day.

Before selecting a Content Management System (CMS) solution, companies must have a content management strategy in place that dictates what they plan to do with their existing content and the processes for future content creation and publishing. This strategy should include designating internal staff members to manage content after the launch of the solution. Without a written plan there's the risk of an underwhelming initial impact from the CMS, instead of the “wow factor” that should c...

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