Your Data is Lying to You: Why Marketing Data Without Call Attribution Can’t Be Trusted

Originally from: http://feedproxy.google.com/~r/B2CMarketingInsider/~3/E_0vuqICbxs/data-lying-marketing-data-without-call-attribution-cant-trusted-01424433

Advertising your small business strategically is essential. Using a critical method can increase your leads, conversions and also profits. Building a system suggests you are producing an arrange that works day in day out.

Marketers put a lot of faith in data. It seems like marketing decisions are hardly ever made anymore without first consulting the data. Have a new display ad that you want to run? Better check the data. Want to sponsor that popular trade show again? Check the data. Increasing your mobile ad budget? Check the data. Making data-driven decisions takes some of the guesswork out of marketing. But what if your data is wrong? What if you have been making all of these crucial decisions based on incom...

Company methods that work is the secret. The trick is being critical in just how you put your marketing into action.

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