Art Vs. Science: Why Data Is Crucial For Ad Creatives

Originally from: http://feedproxy.google.com/~r/B2CMarketingInsider/~3/qeuhIddx7DU/art-vs-science-data-crucial-ad-creatives-01402386

Advertising and marketing your small business strategically is very important. Making use of a strategic technique could increase your leads, conversions and profits. Constructing a system implies you are developing an arrange that functions every day.

Even the most siloed creative sitting comfortably under a rock has to bring data, and the insights that it provides, into their work to survive in the business of selling things.” –Cannes Lions Jury

In recent years, there has been growing critique on the supposedly narrow focus of data-driven advertising in the adtech industry. This critique usually stems from a firm belief that advertising is an art that does not follow rules and that doesn’t allow itself to be captured in f...

Company strategies that work is the secret. The trick is being critical in just how you place your marketing into action.

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