Making an Effort to Invest in Women: A Q&A With Joanne Wilson

Originally from: https://www.americanexpress.com/us/small-business/openforum/articles/q-and-a-with-joanne-wilson/

Marketing your small company tactically is necessary. Making use of a critical approach can enhance your leads, conversions and profits. Building a system means you are developing a strategy that works day after day.

Joanne Wilson is an angel investor with a varied career. But she may be best known as Gotham Gal, the moniker she adopted for her popular blog, where she writes about everything from food to the amazing entrepreneurs she meets-many of them women. In fact, Wilson is a longtime champion of women founders. She's cultivated a portfolio of women-led companies and, six years ago, co-founded WeFestival, which American Express OPEN is sponsoring for 2016, a two-day festival for women entrepr...

Company approaches that function is the key. The trick is being critical in exactly how you put your advertising into action.

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