What Can Bed Bath & Beyond Learn from the Demise of Staples?

Originally from: http://feedproxy.google.com/~r/B2CMarketingInsider/~3/aOo_hgsoHfM/can-bed-bath-beyond-learn-demise-staples-01438005

Advertising and marketing your small business tactically is important. Making use of a strategic approach can boost your leads, conversions and revenue. Constructing a system means you are developing a strategy that functions every day.

Bed Bath & Beyond is struggling. The stock is down over 40 percent in the past 12 months. The company is investing to boost their online presence but the strategy has only produced mixed results. Competition from third party sellers like Amazon has been fierce. What can Bed Bath & Beyond or any company that has an ecommerce site do to stem the tide of lost customers, revenues or reduce profitability? My recommendation: study the failures of Staples.

When I started my business ...

Business methods that work is the trick. The trick is being strategic in just how you place your marketing right into action.

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